Recent MSc Computing (Internet Technology and Security) dissertation work within the School of Science and Technology, University of Northampton, UK by Taiwo Okunusi J
Comparative
Statistical Analysis of Multiple Web Analytics
Tools
Taiwo Okunusi J
Abstract:
Web
analytics in recent times is becoming a viable and accepted tool for keeping
track with the activities, interactions, goals on websites and the availability
of several analytics tools either as commercialised or free tools have made it
possible for website developers and designers to inject analytics tool codes
into their system while developing, with more conscious regards to the security
of websites. Cookies being the building blocks of tracking activities in all
analytics tools have called for more website visitor awareness, for clarity on
the information collected of the visitors by the cookies on websites today as a
matter of high security.
The
purpose of this dissertation as a generic system is to design and develop a
system, where several analytics tools are used on a single website”Refiners
Fire Ministry Blog Site”. First, to check the exactness in the metrics
gathered/mined from all the analytics tools on this site. Secondly,
representation of data mined on a dashboard and modelling results. Also a
Social Networking Site Analytics “Facebook Page” and a Video Uploading Site
Analytics “YouTube Channel” are also involved in the proposed system. To
develop this system ,Author research into previous works done with a literature
review studying the relevance of Analytics, importance of dashboard for
analysis and a model, which were hence used to develop the proposed system.
The
system having been developed, meeting the system requirement, and having
modelled the system, results predicting the possible future of the analysed
websites metrics were gotten, which will be a stepping stone to future works in
modelling.
Supervisor: Dr Ali Al-Sherbaz
Details of the MSc Computing course here.
Details of the MSc Computing (Computer Networks Engineering) course here.
Details of the MSc Computing (Immersive Technologies) course here.
Details of the MSc Computing course(Internet Technology and Security) here.
Details of the MSc Computing course(Software Engineering) here.
Details of the MSc Environmental Informatics here.
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